When the Starting Point Moved
It no longer feels like a decision. A product comes to mind, something small and specific and often unremarkable,
Author: krunalsagan
The Comfort of the Average
Growing up in the 90s, certain celebrities arrived not as stars but as quiet proofs. You didn’t follow them
The Diamond That Wasn’t Rare
How a campaign quietly rewrote the ritual of engagement. A few months ago, I hosted a small get-together for
When Coca-Cola Changed the Taste (and Misread What It Owned)
Years ago, during my MBA, a marketing professor once remarked that no company understood cultural marketing better than Coca-Cola. I
Continue readingWhen Coca-Cola Changed the Taste (and Misread What It Owned)
Labubu and the Quiet Shift
One of the unexpected privileges of becoming a parent is exposure to worlds you would never actively seek out. You
When Marketing Doesn’t Need to Work
December has a way of loosening one’s grip on intent. The year slows down, not because work disappears, but because
MARKETING WITHOUT MEMORY: WHY AI MAKES EVERY BRAND SOUND THE SAME — UNLESS LEADERS REDESIGN HOW THEIR TEAMS THINK
The Strange Feeling That Something Is Off At some point in 2023, I started noticing a quiet shift inside my
Algorithmic Sameness: Why Marketing Leaders Must Reclaim Human Velocity
The Hidden Crisis No CMO Wants to Admit Across industries, marketing teams are producing more content than at any moment
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How’s this —The Algorithm Remembers. Or Forgets. Conveniently?
Years ago, I sat on my front porch in a bustling metro city of the Western world, savoring a cup
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Developing the History with Added Saffron
I used to think it was just me. Nostalgia playing games again. Romanticizing a past that probably wasn’t even that